Based in London and run by mother of four Leonie von Schweinitz, Annafie was born from a desire to produce childrenswear considerately, in small batches, and with longevity. The clothing is lovingly produced by skilled craftswomen in family-run factories in Madagascar, and each dress takes at least 8 hours to complete. The combination of quality and luxury has made Annafie’s clothes popular with the children of some of the world’s style icons, including the Duchess of Cambridge—hence Prince George’s namesake romper.

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