Based in London and run by mother of four Leonie von Schweinitz, Annafie was born from a desire to produce childrenswear considerately, in small batches, and with longevity. The clothing is lovingly produced by skilled craftswomen in family-run factories in Madagascar, and each dress takes at least 8 hours to complete. The combination of quality and luxury has made Annafie’s clothes popular with the children of some of the world’s style icons.