An homage to founder Megan Eddings Feely’s nickname, fashion brand EDDY was brought to life at Megan’s wedding. Having recently returned from a trip purchasing textiles in India and London, she created custom pieces for herself and her bridesmaids. With an emphasis on bold and feminine silhouettes, the dresses received such an overwhelmingly positive response that Megan had no other option but to keep sewing together truly transformative styles. Pairing elevated California bohemia with global inspiration, EDDY is creating clothing for a more conscious and whimsical world.

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