EDEM was founded in 2014 by Alena Demina, and in the same year, it presented its first wedding collection. Five years later, the fashion house became an official participant of New York Bridal Fashion Week. At its craft workshop in Moscow, artists work with old Russian techniques of lacemaking and embroidery to create the gorgeous couture creations. Many details are created by hand, paraphrasing historical sketches in a modern way.

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