Fleur du Mal

In late 2012, Jennifer Zuccarini founded the luxury lingerie and ready-to-wear brand Fleur du Mal. The name derives from the famous collection of poems by Charles Baudelaire, Les Fleurs du Mal. Inspired by women who are powerful, chic, and celebrate their femininity & sexuality, Fleur explores the notion of desire and artful provocation, while maintaining style and wearability.